Waterfront living within reach

The inspiration behind Kingsford WaterBay stems from Sentosa Cove’s waterfront living concept.

Prices for a one-bedroom unit start at over $500,000, and a three-bedroom at over $900,000. Four-bedders cost just over $1 million, while a five-bedroom unit a little under $1.5 million.
Waterfront living has long been the lifestyle of choice for many, although the price premium required has often put such a dream out of the reach of many.

This is a gap that Shenyang-based property developer Kingsford Development is trying to bridge. The group in 2013 acquired two adjacent land parcels at Upper Serangoon View, and has amalgamated both sites, located in District 19, to form a single development that will boast a 400m frontage of Sungei Serangoon.

Named Kingsford WaterBay, average selling prices at the 1,157-unit development is affordable at $1,117 – $1,183 per square feet (psf). Prices for a one-bedroom unit start at over $500,000, and a three-bedroom at over $800,000. Four-bedders cost just over $1 million, while a five-bedroom unit a little under $1.5 million. The property boasts one- to five-bedroom condominium units, with sizes ranging from 474 square feet (sq ft) to 1,302 sq ft.

Apart from condo units, the development also boasts six units of strata terrace houses at 1,625 sq ft, and two units of strata semi-detached houses, with the latter fully sold. Kingsford WaterBay is expected to receive its temporary occupation permit in 2018.

Consultants such as R’ST Research director Ong Kah Seng have noted that the pricing of the suburban, 99-year leasehold project has been a huge draw. Kingsford Development’s founder Cui Zheng Feng said the inspiration behind Kingsford WaterBay stems from Sentosa Cove’s waterfront living concept. This is why half of the development will get to enjoy the serene riverfront views of Sungei Serangoon – also well-known as a wildlife magnet.

Birds like herons, terns, and kingfishers can still be found at the river, while the area closer to Lorong Halus is considered one of the best bird-watching spots in Singapore. Monitor lizards and otters have also been found near the river banks. The other half of Kingsford WaterBay will get to soak in views of the development’s extensive range of water-themed recreational facilities, which include a meandering 300-metre-long swimming pool, accompanied by an aqua deck.

The pool is not just a sight to behold as it winds and flows through the development, residents are free to swim along its entire length – the longest swimming pool in Singapore. Scenic water views aside, residents of Kingsford WaterBay will also have abundant amenities available at their fingertips. Apart from taking a dip at the pool, sports and fitness aficionados can take their pick between an indoor and sky gym, or play a round of tennis at its courts.

The property’s location right next to the Serangoon Park Connector also means that one can easily take up activities such as cycling or jogging. To cater to young families, Kingsford WaterBay will also boast a childcare centre, which will be run entirely by the condominium’s management corporation. The innovative scheme thought out by developer Kingsford will give residents priority to enrol, and the fees collected can be used to pay for the condominium’s maintenance.

The property also includes some retail shops to provide convenience to residents. Outside of the development, Greenwich V, Fernvale Mall, Rivervale Mall and Hougang Point are all within the vicinity, providing a range of Food & Beverage (F&B) options for dining out, as well as shopping options to purchase daily necessities. MRT stations such as the Hougang and Buangkok MRT stations are a little over one kilometre away. It is also a short distance apart from the Kallang-Paya Lebar Expressway (KPE), and less than a 30-minute drive to the Central Business District (CBD) and Singapore’s leading shopping belt Orchard Road. Academic institutions that are in the area include Punggol Primary School and CHIJ Our Lady of the Nativity.

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